A Call for Collaboration


Remember recess in elementary? That's right, a hundred kids running at full speed in different directions, headed for unknown destinations, totally oblivious of who would be there and why? Exciting, yes. Fun, yes. Total mayhem, you bet. The Cloud Computing industry is growing at a break-neck pace, recess is out, and it's time to make some sense of the chaos.

Collaboration is a broad and well trodden topic; in fact, it was Salesforce.com's theme at their event of the year, titled "Collabor8". But just because Salesforce.com can throw around phrases like "collaborative software", or taking a "collaborative approach" in their business vernacular, it doesn't make it any easier to grasp in a real sense, nor to implement in a real-life, competitive and fast-paced environment, especially if your business has nothing to do with Salesforce.com.

Note: If you think collaboration is a cliché topic, then you don't really understand how far reaching of a "principle" it really is. It is the secret sauce to the budding industries and technologies of social media, software/technology design, the user experience, and channel management, so quit you're complaining and put your "cliché" card away.

I'm not talking about collaboration specific to the NetDocuments world, although it's worth mentioning that client portals, data rooms, extranets, threaded discussions, notifications, alerts, and workspaces are all collaborative tools available within NetDocuments' functionality (shameless plug), but I'm talking about Collaboration from a bird's eye perspective in the developing Software-as-a-Service (SaaS) industry. Business solutions aggregators are beginning to sprout and take shape; timely since CNET has just validated that one of the "Top 12 Cloud Gifts of 2010" is the broad acceptance of Cloud Computing. What immediately follows acceptance? Chaos. What should follow chaos? Collaboration.

Here are a few industry-specific collaborators - Let's see what they have to offer…

The Legal Cloud Computing Association (LCCA)

The LCCA is specific to the legal industry and has comprised some innovative and thought leading organizations who among others, purport to be leading the "cloud computing" pack. Member organizations surround practice management and technology consulting for the legal professional, including: Clio, DirectLaw, RocketMatter, and TotalAttorneys. If the aim is to define standards and best practices, and form policies and guidelines, the list is not yet complete but I'm thrilled to see it beginning to take shape.

The LCCA's charter

  • Provide a unified and consistent voice for vendors in the legal cloud computing market;
  • Collaborate and cooperate with Bar Associations and other policy-forming bodies in efforts to form policies and guidelines relating to the use of cloud computing in law practices;
  • Define standards and best practices;
  • Provide educational resources to attorneys and the broader legal community on cloud computing and the technical, legal and ethical issues relating to cloud computing

The Virtual Solutions Consortium

Virtual Solutions Consortium (VSC) aggregates financial services solutions and resources into one central location, separated by two main categories: Virtual Staff and Resources. Virtual Staff includes links to operational managers, compliance consultants, web developers, and accountants. The resources tab includes C-level strategists, coaching, client portals, and document management. VSC seeks to answer the questions: What can I outsource? What should I outsource? Who can I outsource it to? With a concise set of value-ads such as:

  • Increased efficiency and productivity
  • Expert advice and execution
  • Greater flexibility
  • Significant cost savings

Virtual Solutions and the LCCA are two innovative organizations seeking to bring collaboration and unity to the chaos and clutter of the cloud computing industry. I applaud their initiative, but there is still a lot of work to be done to collect and unite the key stakeholders across vertical markets and the industry as a whole. To learn more about new collaboration, or to contribute to the discussion, send a tweet to @NetDocuments or @MarriottMurdock.

Post written by Marriott Murdock of the NetDocuments marketing team and head of channel development





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